Website Audit Checklist

Your Digital Front Door: Make Every Click Count

Your website is often the first impression families have of your childcare center—it’s your digital front door. An engaging, functional, and up-to-date website can make all the difference in attracting families and guiding them toward scheduling a tour or enrolling their child.

This checklist is designed to help you assess the current state of your website, identify areas for improvement, and ensure it reflects the professionalism, warmth, and quality of care your center provides. From verifying key details like hours and contact information to enhancing visuals and functionality, this tool will help you create a website that works as hard as you do.

What You’ll Achieve:

• Ensure your website is accurate, functional, and family-friendly.

• Highlight your center’s unique value and build trust with potential families.

• Simplify the journey from website visit to enrollment inquiry.

How to Use This Checklist:
Work through each section step by step, focusing on essentials first. Use this as a guide to prioritize updates and ensure your website aligns with best practices for engaging and converting visitors.

Your goal is to make it easy for families to say, “This is the center for us!” Let’s get started!

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