5 Common Mistakes in Childcare Job Postings
(And How to Fix Them)
Hiring in childcare feels like a never-ending battle—posting jobs, sifting through applications, and then hoping people actually show up for interviews (let alone the first day). If you’re stuck in this cycle, your job posting might be part of the problem.
A job description lists responsibilities, but a job posting sells the job. If yours reads like a dull checklist, it’s time for a refresh. Let’s break down the biggest mistakes directors make and how to write a job posting that actually attracts the right candidates—ones who want to work with kids and actually show up.
Mistake #1: Posting the Entire Job Description
The Problem:
A long, dry list of responsibilities and qualifications is overwhelming and unappealing. Candidates don’t need to know every single task they’ll do on day one.
The Fix:
Your job posting should be short, engaging, and focused on what’s in it for them. Instead of listing endless duties, highlight:
✅ What makes your center special
✅ The impact they’ll have
✅ Growth opportunities and benefits
Mistake #2: Forgetting That You’re Selling the Job
The Problem:
Many job postings focus entirely on what the employer needs from a candidate and not why the candidate should want the job.
The Fix:
Flip the focus! Your opening paragraph should make them excited. Consider:
Why would someone want to work here?
What’s unique about your center’s culture?
How do you support and appreciate your staff?
Example Before:
"Looking for a dedicated teacher to provide high-quality care and education to children ages 3-5. Must be able to plan and implement lessons, maintain a clean classroom, and communicate with parents."
Example After:
"Join a team that truly values YOU! We believe teachers should be supported, appreciated, and given the tools to thrive. If you love working with children, want to grow in your career, and enjoy a fun, collaborative environment, we’d love to meet you!"
See the difference? One feels like a checklist. The other makes you want to apply.
Mistake #3: No Personality or Center Culture
The Problem:
A generic, bland job posting does nothing to make your center stand out.
The Fix:
Show your personality! A great job posting reflects your center’s culture and makes applicants feel like they belong. If your center is warm and playful, let that come through in your tone.
Example Before:
"We are hiring for a full-time lead teacher. Responsibilities include lesson planning, supervision, and daily reports."
Example After:
"Are you passionate about helping little learners grow? Our center is all about hands-on learning, laughter, and teamwork. We’re looking for an energetic teacher to bring creativity and warmth to our preschool classroom!"
Mistake #4: Making the Application Process Too Complicated
The Problem:
If your job application requires candidates to jump through too many hoops (long forms, multiple steps, unnecessary requirements), they will move on.
The Fix:
Make applying EASY.
Keep your application short—no more than a few key questions.
Allow mobile-friendly applications (many candidates apply on their phones!).
Clearly state how to apply and what happens next.
Example:
"Apply today by sending your resume to [your email] or clicking [your application link]! We’ll follow up within 48 hours to schedule a quick phone chat."
When candidates know what to expect, they’re more likely to follow through.
Mistake #5: Not Using the Right Keywords for Job Boards
The Problem:
Your job posting might not even be reaching the right people if it’s not optimized for search.
The Fix:
Use keywords that job seekers are actually searching for.
Use "Preschool Teacher" instead of just "Lead Teacher"
Include "Daycare Teacher" if you offer care for younger children
Add location-based keywords (ex: "Childcare Teacher in Minneapolis, MN")
Think about what your ideal candidate would type into Google or Indeed—then use those exact words.
The Perfect Job Posting Formula
Now that we’ve covered what NOT to do, here’s a simple job posting formula that actually works:
1. Attention-Grabbing Headline
"Passionate About Early Childhood? Join Our Team!"
2. Engaging Intro (Why They’ll Love This Job)
Talk about what makes your center great.
Highlight your culture and values.
Keep it short and friendly.
3. Key Responsibilities (Keep It Simple!)
Create engaging learning experiences
Foster a warm, supportive classroom environment
Communicate with families in a positive way
4. Perks & Benefits (Why They Should Apply)
Competitive pay & benefits
Paid training & professional development
Supportive team culture
5. How to Apply (Make It Easy!)
"Apply now by sending your resume to [your email] or clicking [your application link]! We can’t wait to meet you!"
If your job posting reads like a textbook, it’s time for a refresh. Focus on making it engaging, clear, and applicant-friendly. And remember—your job posting is a first impression. Make it count!
💡 Need help crafting a standout job ad?
Insiders Only: Grab my Editable Childcare Job Posting Template to create a job posting that attracts quality applicants—without the stress!
