16 Questions to Ask Prospective Parents (And Kids!) During a Center Tour

How to Increase Enrollment at Your Childcare Center by Listening More and Talking Less.

Creating a personal connection with prospective families during tours is essential in the competitive landscape of early childhood education. Research shows that when parents feel a personal connection with a program, they are significantly more likely to enroll their child. A study by the National Association of Educators of Young Children (NAEYC) found that 90% of parents stated that a personal relationship with staff influenced their decision-making process when choosing a childcare program . Additionally, a survey conducted by Bright Horizons revealed that 80% of parents value open communication and relationship-building with educators as a crucial factor in their enrollment decision .

By asking thoughtful questions and actively listening to the responses, directors can tailor their tours to meet families' unique needs, making them feel understood and valued. This approach not only enhances the touring experience but also builds trust, encouraging families to choose your center as the ideal environment for their child's growth and development.